Health & Wellness
Atlas Fitness
A national gym chain spending well on ads and learning nothing from them. We rebuilt the funnel around the one number that mattered: members who stay.
- Client
- Atlas Fitness
- Year
- 2026
- 3.1×
- Return on ad spend
- -44%
- Cost per retained member
- +19%
- 90-day retention
- 28
- Localised landing pages
The challenge
Atlas measured success in trial signups. Trials were cheap and plentiful; paying members were not. Nobody could say which campaigns produced members who lasted past month three, because nothing downstream of the click was tracked.
Our approach
Tracked to the member, not the click
We connected the ad platforms to the membership CRM, so every campaign is judged on 90-day retained revenue instead of form fills.
Rebuilt creative around real objections
We interviewed lapsed members. “Intimidating” beat “expensive”. The new creative sells the first week, not the six-pack.
Localised at scale
Twenty-eight locations, twenty-eight landing pages, one template — each with its own schedule, coaches, and proof.
The outcome
Ad spend went up while cost per retained member went down. Atlas now shifts budget between locations weekly, on numbers they trust.
What we delivered
- Paid search & paid social management
- CRM & conversion tracking integration
- Landing page system for 28 locations
- Creative direction & short-form video
- Monthly performance reporting
Let's build something people remember.
Tell us where you want to go. We'll reply within one business day with honest thoughts on how to get there.