B2B Services
Northwind Logistics
Fleet software drivers were quietly ignoring — and a dispatch team paying for it in phone calls. We rebuilt it for the cab, not the office.
- Client
- Northwind Logistics
- Year
- 2024
- -35%
- Support tickets
- 94%
- Driver adoption in 8 weeks
- 11s
- Average job update
- 100%
- Offline capable
The challenge
Northwind's tracking app was designed on a desktop for people holding a phone in a moving truck, in gloves, on one bar of signal. Drivers stopped updating jobs, so dispatch called them instead. Every stale status was a phone call.
Our approach
Designed for the worst conditions
Large targets, high contrast, offline-first. Every action a driver takes queues locally and syncs when the signal returns.
Cut the form to what dispatch reads
Eleven fields became four. The rest are captured from the vehicle or inferred from the route.
Gave dispatch a live picture
One board showing every vehicle, every exception, and nothing else — so the phone only rings when something is actually wrong.
The outcome
Drivers update jobs because it takes eleven seconds. Dispatch stopped chasing them. Support ticket volume fell by a third in the first quarter.
What we delivered
- Field research with drivers & dispatchers
- Offline-first mobile app (iOS & Android)
- Dispatch dashboard
- API design & telematics integration
- Rollout & training materials
Let's build something people remember.
Tell us where you want to go. We'll reply within one business day with honest thoughts on how to get there.