E-commerce
Bloom & Co
A beloved local florist with a website that lost half its visitors at checkout. We rebuilt the store, then built the demand to fill it.
- Client
- Bloom & Co
- Year
- 2024
- +180%
- Online revenue
- 3.4%
- Checkout conversion, from 0.6%
- 1.4s
- Mobile time to interactive
- 41%
- Revenue from repeat customers
The challenge
Bloom & Co sold out of their studio every Saturday, but online they converted at 0.6%. The storefront took nine seconds to load on a phone, delivery windows were buried three clicks deep, and there was no way to order next-day — the thing customers asked for most.
Our approach
Fixed the money path first
Checkout went from five steps to two, with delivery date and postcode validation moved to the top of the funnel, where customers expect them.
Rebuilt for mobile weight
A headless storefront on a strict performance budget: 1.4 seconds to interactive on a mid-range phone, down from nine.
Turned occasions into campaigns
Mother's Day, Valentine's, and weekly subscriptions became owned email flows instead of one-off ad spends.
The work
The outcome
Revenue nearly tripled in the first year, and the subscription line — which didn't exist before — now covers the studio's fixed costs on its own.
“They rebuilt our brand and website in eight weeks, and inbound leads doubled the next quarter. It felt like having an in-house team.”
Amara Osei
Founder, Bloom & Co
What we delivered
- Headless e-commerce build
- Checkout & delivery UX redesign
- Email marketing automation
- Paid social campaigns
- Performance & SEO foundations
Let's build something people remember.
Tell us where you want to go. We'll reply within one business day with honest thoughts on how to get there.