Food & Beverage
Kula Coffee
A small-batch roaster with great beans and no shelf presence. We gave Kula an identity that works on a bag, a billboard, and a phone screen.
- Client
- Kula Coffee
- Year
- 2025
40k followers in 6 months- 40k
- Followers in 6 months
- 5.8%
- Average engagement rate
- 2
- Retail chains onboarded
- 3×
- Wholesale enquiries
The challenge
Kula's beans were winning blind tastings and losing shelf space. The packaging looked homemade beside national brands, the logo fell apart below 40 pixels, and the Instagram account posted whenever someone remembered to.
Our approach
Found the story in the sourcing
Kula buys from four farms it can name. We built the identity around that specificity rather than the usual artisan cues.
Designed for the shelf and the feed
Packaging that reads from two metres away, plus a template system that keeps the feed consistent even when the founder is posting from a market stall.
Made publishing a habit
A content calendar, a shot list, and three weeks of runway — so posting survives a busy season.
The work
The outcome
Kula moved into two regional grocery chains within a year, and the feed now brings in more wholesale enquiries than the trade shows do.
“From packaging to Instagram, everything finally looks and sounds like one brand. Customers noticed immediately.”
Lena Kim
CEO, Kula Coffee
What we delivered
- Brand strategy & positioning
- Logo & visual identity system
- Packaging & label design
- Social templates & content calendar
- Print collateral and market signage
Let's build something people remember.
Tell us where you want to go. We'll reply within one business day with honest thoughts on how to get there.