Fintech SaaS
Fintra
Fintra's payments dashboard had grown one feature at a time for four years. Every new merchant needed a support call to get through setup. We rebuilt the product — and the brand around it — from the ground up.
- Client
- Fintra
- Year
- 2025
2.4× faster onboarding- 2.4×
- Faster onboarding
- -68%
- Setup support tickets
- +32%
- 30-day activation
- 98
- Lighthouse performance
The challenge
Onboarding took eleven days on average and three separate support touchpoints. Merchants abandoned setup at the API-key step, the interface had drifted into six different button styles, and engineering couldn't ship anything without breaking something upstream.
Our approach
Mapped the real journey
We sat through twelve merchant onboardings end to end, then rebuilt the flow around the three steps that actually predicted activation — and cut the rest.
One design system, one codebase
A single documented, typed component library replaced four years of one-off UI. Every screen in the dashboard now ships from the same primitives.
Instrumented before launch
Funnel analytics went in on day one, so the team could see exactly where merchants stalled and fix it inside the same sprint.
The work
The outcome
Merchants reach their first successful payment in under three days without talking to anyone. Support volume fell, activation rose, and Fintra's team now ships to the dashboard weekly instead of quarterly.
“Rare mix: designers who care about the pixels and engineers who care about the milliseconds. Our app has never been faster.”
Daniel Reyes
CTO, Fintra
What we delivered
- Product & UX audit
- Design system and component library
- Dashboard rebuild (Next.js + TypeScript)
- Onboarding flow redesign
- Analytics & funnel instrumentation
Let's build something people remember.
Tell us where you want to go. We'll reply within one business day with honest thoughts on how to get there.